A2B is a brand proposal for a museum based in Brooklyn, NY, inspired by movement. As a former parkour athlete, this project began with influences from the physical forms when practicing the sport. The goal of A2B is to connect movement cultures, like skateboarding and hip hop, to the contemporary art world. The brand identity of the gallery will showcase the human form. The logo becomes dynamic as the relative visual identity repeats itself, but the figure transforms.

Based in Manhattan